More Profit.
More Professional.
More Freedom.

This could be your PT business.

The Business PT could transform your business 1 rep at a time. . . .

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Question:

What did you imagine your Personal Training Business would look like when you started?

Working hours to suit you and your lifestyle, freedom to be super selective on the clients you choose to work with, a waiting list and great hourly rates?

WAS THAT THE REALITY?

ABOUT ME

Instead, are you struggling to fill your diary, working with clients who are uninspiring just for the paycheck, working unsociable hours and have an income more up and down than a yo-yo?

This is the reality for the majority of personal trainers and most Personal Training businesses fail after just 12 months (PTdirect.com), seeing huge amounts of time and money go up in smoke along with a young PT’s dreams.

This doesn’t have to be the case - and let me explain to you how you can turn your PT business around to give you a true lifestyle business.

Is your PT business making you poor and stopping you from having the lifestyle you want?

My name is Rob Elford

After walking out of a dead-end marketing job one Friday lunchtime in 2004 (I literally told the boss I was going for lunch and never went back!) I set up my Personal Training business.

I was 21 and (sad to say wrongly) believed that it was going to be straightforward to fill my diary with high paying clients, earn a great income and live happily ever after.

Rob

Fast-forward to April 2005 when I had to submit my very first tax return with the help from my Dad (if you work for yourself now you'll know all about this time of year!) and had to fill in my year's earnings from PT -

Just £3,550.
Yes, for the whole year!
I'll never forget my dad saying to me. . . .

‘I don’t think this personal training thing is going to work out for you son. Maybe it’s time to get a proper job.’

Thank God I didn’t listen to him. I never wanted a ‘proper job’, wearing a suit and tie and commuting to a soulless office. I wanted to be my own boss (mainly because I can’t stand being told what to do by other people and making them money), have control of my diary and above all, I wanted freedom.

A lot has changed since 2005 . . . .

Amazing Client List

And work the hours I choose

A FULL Wait List

To bring in new clients when needed

High Hourly Rates

The highest in the area

Free Time

To see my beautiful daughter grow up & be there

Grow Investments

I now own and run a growing property portfolio

I Love What I Do!

I have time and fun!

WORK LESS. EARN MORE.

It sounds like a fairy tale, but trust me, I’ve made more mistakes getting to this point than a gym newbie bicep curling in the squat rack! And I’m also going to shatter some dreams - it didn’t happen overnight.

But I know, knowing what I know now, making the mistakes I’ve made, that if I did it all again, I’d get to this position faster than a sprinter out the blocks.

What transformed my business?

Easy - Treating it like a BUSINESS, not a past time, hobby or interest.

For us to be motivated by anything, it must resonate with us. That’s why I looked to sport to improve my business. If I could find a world class coach, winning at the very highest level with his/her teams and copy their ethos I was surely guaranteed success.

Enter Sir Dave Brailsford and his concept of Marginal Gains.

With his concept of marginal Gains, Sir Dave and his cyclists achieved 59 World Championships and countless Olympic Medals along with 6 Tour de France titles.

Next came the hunt for a business coach who could help me take the lessons of marginal gains and implement them into a personal training business. Once I hired the right coach, she helped my business become 23% more profitable overnight (absolutely true!!) and it hasn’t stopped.

Method

How does The Business PT get results for trainers?

The concept

By taking Sir Dave Brailsford’s concept of marginal gains, improving your business by 1% at a time, The Business PT helps you build your business like you would build a client's physique - 1 rep at a time.

the journey

Although tiny, the changes you can implement quickly and easily, can bring huge rewards, knowing that just improving your business by 1% each week for 69 weeks will DOUBLE your business!!

the support

The Business PT leaves the training side to you and focuses on the business elements of your offering:

the results

Can you improve your cancellation policy by 1% to boost income?

Can you improve your invoicing system by 1% to improve cash flow?

Can you improve your legal paperwork by 1% to give you more time and security?

Have you thought about these 1% gains in your business?

Equipment

First impressions are vital and keeping standards high thereafter is key.

Does your kit scream Professional?

Diary Management

Busy busy busy - when your diary is packed out, maijgn sure a client is never missed, never stood up or never late for.

Running your diary with military precision is key and we have LOADS of ways to do that!

Messaging

How you interact says ALOT about you, your brand and your offering. Be sure to ail it every time.

We'll help you communicate in a personal yet professional manner with your high -end clients,

Online Offering

The first step to freedom! Getting an online offering is a sure fire way to grab back time for yourself whilst generating income.

Luckly for us PTs, with the advancement in video tech, there are loads of ways to offer more to your clients.

Media Exposure

Controlling your brand in the media is key to a successful business. Be in full control only ever letting people see EXACTLY what you want them to see of your business.

Social Media

Social media is here to stay - so maximising its reach for you and your business is going to be important. Market, message, brand creation - get what your business needs from it now!

Communication

High-end clients need to be communicated in such a way that shows them respect, but also shows them you're in charge, you know what you're talking about, and that your time is vaulable. Strike that balance and you'll keep them forever.

Forecasting

The directon of your business needs to be planned then executed and you need to be tracking metrics to ensure it gets to the very top.

Marketing

Free or paid-for? Regardless of what marketing is the best for your position, the messaging needs to be bang-on. Marketing can build or destroy a business - we'll make sure it builds!

Offers

Strict managemnt of offers is needs if you plan to run a high-end PT buisness.

Think about the best brands in the world - Ferrari, Gucci, Rolex - they never reduce their prices.

If you run ANY offer it must never cheapen your brand.

SEO

Google is now the king of search and you need to be found.

Together we'll improve your SEO and make sure the top clients find you, fast.

Invoicing

Contactless, direct debit or cash?

Qucikbooks or Xero?

Whatever is best for your business, we'll find it, maximise it and ensure it looks professional but above all saves you time and money.

Helpful Tech

Simplifying your business using tech is going to free you up to do the things you want to do.

There are loads of apps, systems and processes that you can take advantage of straight-away.

Client Tracking

Keep on top of your clients every move - high-end clients will expect you to monitor them for what they're paying you.

Luckliy for us, there are some wicked tracking options to make that a breeze.

Legal Paperwork

Legal paperwork often gets overlooked.

It's SO important!

Don't let anything get by you, have everything documenyed and above board.

Specialist Referral

Your network is everything. Start building this and high -end clients will value you even more.

Need a great back surgeon, a top sports therapist or the best podiatrist in the area - make sure you know what name to give them.

Networking

You are not an island - there are loads of fellow business owners in yuor area who you can gain from.

Start reaching out and making yourself known in the area so you're the first person they think about in the PT field.

Client Gifting

Client gifting has been massive in my business and build relationships like nothing else.

The cost of the right gift comes back 10 fold in the future.

The Right Clients

Attract the client you WANT and repell those you don't.

Start to get choosey to make sure every day at work is enjoyable.

Nutrition

Know your stuff and if you don't - be sure you know where to pint your clients.

You can't be an expert in all fields and nutrition is a minefield.

Teach what you know and refer when needed.

Seemingly tiny changes can have a HUGE effect on your business and it’s up to us to unlock your Personal Training business’ true potential, giving you the income and lifestyle you want.

WARNING!!!

The Business PT is not a winning lottery ticket.
Just like setting foot in a gym won’t give you the body of your dreams!!!!

Just like training plans are different for each of your clients, so are the changes you need to make in your business and it’s down to us to work out what those changes are, and for you to implement them, 1 rep at a time.

When you train your clients, you don’t do the workout for them, you use your knowledge to guide them through it to help them achieve their goals. It’s exactly the same as what I do for your business - the only difference is one is fitness training, the other is business fitness training.

Why is The Business PT different from other fitness mentorships?

Because you're part of an ambitious community!

In that community, you won’t find people posting pictures of them draped over lamborghinis, flashing the latest Rolex or stepping off a private jet (not unless The Rock joins The Business PT and he’s more than welcome!).

What you will find is a community of trainers who are improving their businesses 1 rep at a time, don’t work weekends or late nights, aren’t worrying where their next client is coming from or when they’re going get paid and not looking at an open diary filled with spaces.

You’ll find like-minded trainers who are spending more time with their families and doing the things they love, trainers who don’t worry every time they book a holiday and leave their clients, and trainers who are above all, financially stable - the Holy Grail of the fitness industry.

JOIN PRIORITY WAITING LIST

Make The Changes

Like transforming your body, you will have to do the work - no-one can do it for you. But

More Profit. More Professional. More Freedom.

Question: What did you imagine your Personal Training Business would look like when you started?