This could be your PT business.
What did you imagine your Personal Training Business would look like when you started?
Working hours to suit you and your lifestyle, freedom to be super selective on the clients you choose to work with, a waiting list and great hourly rates?
WAS THAT THE REALITY?
Instead, are you struggling to fill your diary, working with clients who are uninspiring just for the paycheck, working unsociable hours and have an income more up and down than a yo-yo?
This is the reality for the majority of personal trainers and most Personal Training businesses fail after just 12 months (PTdirect.com), seeing huge amounts of time and money go up in smoke along with a young PT’s dreams.
This doesn’t have to be the case - and let me explain to you how you can turn your PT business around to give you a true lifestyle business.
Is your PT business making you poor and stopping you from having the lifestyle you want?
My name is Rob Elford
After walking out of a dead-end marketing job one Friday lunchtime in 2004 (I literally told the boss I was going for lunch and never went back!) I set up my Personal Training business.
I was 21 and (sad to say wrongly) believed that it was going to be straightforward to fill my diary with high paying clients, earn a great income and live happily ever after.
Fast-forward to April 2005 when I had to submit my very first tax return with the help from my Dad (if you work for yourself now you'll know all about this time of year!) and had to fill in my year's earnings from PT -
Yes, for the whole year!
I'll never forget my dad saying to me. . . .
‘I don’t think this personal training thing is going to work out for you son. Maybe it’s time to get a proper job.’
Thank God I didn’t listen to him. I never wanted a ‘proper job’, wearing a suit and tie and commuting to a soulless office. I wanted to be my own boss (mainly because I can’t stand being told what to do by other people and making them money), have control of my diary and above all, I wanted freedom.
A lot has changed since 2005 . . . .
Amazing Client List
And work the hours I choose
A FULL Wait List
To bring in new clients when needed
High Hourly Rates
The highest in the area
To see my beautiful daughter grow up & be there
I now own and run a growing property portfolio
I Love What I Do!
I have time and fun!
WORK LESS. EARN MORE.
It sounds like a fairy tale, but trust me, I’ve made more mistakes getting to this point than a gym newbie bicep curling in the squat rack! And I’m also going to shatter some dreams - it didn’t happen overnight.
But I know, knowing what I know now, making the mistakes I’ve made, that if I did it all again, I’d get to this position faster than a sprinter out the blocks.
What transformed my business?
Easy - Treating it like a BUSINESS, not a past time, hobby or interest.
For us to be motivated by anything, it must resonate with us. That’s why I looked to sport to improve my business. If I could find a world class coach, winning at the very highest level with his/her teams and copy their ethos I was surely guaranteed success.
Enter Sir Dave Brailsford and his concept of Marginal Gains.
With his concept of marginal Gains, Sir Dave and his cyclists achieved 59 World Championships and countless Olympic Medals along with 6 Tour de France titles.
Next came the hunt for a business coach who could help me take the lessons of marginal gains and implement them into a personal training business. Once I hired the right coach, she helped my business become 23% more profitable overnight (absolutely true!!) and it hasn’t stopped.
How does The Business PT get results for trainers?
By taking Sir Dave Brailsford’s concept of marginal gains, improving your business by 1% at a time, The Business PT helps you build your business like you would build a client's physique - 1 rep at a time.
Although tiny, the changes you can implement quickly and easily, can bring huge rewards, knowing that just improving your business by 1% each week for 69 weeks will DOUBLE your business!!
The Business PT leaves the training side to you and focuses on the business elements of your offering:
Can you improve your cancellation policy by 1% to boost income?
Can you improve your invoicing system by 1% to improve cash flow?
Can you improve your legal paperwork by 1% to give you more time and security?
Have you thought about these 1% gains in your business?
Seemingly tiny changes can have a HUGE effect on your business and it’s up to us to unlock your Personal Training business’ true potential, giving you the income and lifestyle you want.
The Business PT is not a winning lottery ticket.
Just like setting foot in a gym won’t give you the body of your dreams!!!!
Just like training plans are different for each of your clients, so are the changes you need to make in your business and it’s down to us to work out what those changes are, and for you to implement them, 1 rep at a time.
When you train your clients, you don’t do the workout for them, you use your knowledge to guide them through it to help them achieve their goals. It’s exactly the same as what I do for your business - the only difference is one is fitness training, the other is business fitness training.
Why is The Business PT different from other fitness mentorships?
Because you're part of an ambitious community!
In that community, you won’t find people posting pictures of them draped over lamborghinis, flashing the latest Rolex or stepping off a private jet (not unless The Rock joins The Business PT and he’s more than welcome!).
What you will find is a community of trainers who are improving their businesses 1 rep at a time, don’t work weekends or late nights, aren’t worrying where their next client is coming from or when they’re going get paid and not looking at an open diary filled with spaces.
You’ll find like-minded trainers who are spending more time with their families and doing the things they love, trainers who don’t worry every time they book a holiday and leave their clients, and trainers who are above all, financially stable - the Holy Grail of the fitness industry.
Make The Changes
Like transforming your body, you will have to do the work - no-one can do it for you. But